Posts in marketing

The first time I started to understand this idea without having a name for it was looking at Issa Rae. A pioneer in many ways for our generation, with the release of Insecure, it wasn’t just about the show. Which was, of course, magnificent all on its own but Rae was able to capture her audience via multiple mediums that all led back to the show.

marketingAshley M. ColemanNovember 26, 2023writing, book marketing, transmediaComment

the craft. building your writing profile.

I wish that writing was all about the actual words on the page. How well they go together. Word choice. Style. Voice. Ultimately, those things will give you longevity, however, every creative craft has been affected by the new era we’re in that involves our public persona.

marketingAshley M. ColemanFebruary 20, 2023writing, marketing, book marting, authorsComment