The first time I started to understand this idea without having a name for it was looking at Issa Rae. A pioneer in many ways for our generation, with the release of Insecure, it wasn’t just about the show. Which was, of course, magnificent all on its own but Rae was able to capture her audience via multiple mediums that all led back to the show.
Read MoreIf you don’t realize it already, I’m a bit of a researcher. And so early on in my book journey, likely before I even received a book deal, I’d been seeing murmurings about whether or not to hire outside publicity for your book. At the time, I had my heart set on a Black firm that was highly visible in the literary community, until they altogether stopped taking on full book campaigns.
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