I was struck by a piece of writing in Dr. Sheena C. Howard’s forthcoming book, Academic Branding: A step-by-step guide to increased visibility, authority, and income, which discussed how there are so many people who aren’t experts in any field, but have figured out marketing and social media to be successful, while the real experts are struggling to see the value in branding themselves. So, we see a plethora of people who don’t honestly know much about anything, being lauded as experts. See the problem there? 

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